Mirella Bratova is a local heroine, who contracts exclusively with local craftsmen. The designer works with natural materials only: Silk, linen, hemp, cotton and wool. Maybe the odd thread of rayon. Along with the dresses she also sells bags and fine jewellery, designed by Maria Ivanova and Daniela Andreevska. Mirella Bratova is on her way to conquer the world with the fashion she designs in her Sofia studio. Her clothes are sold in Florida, and even in London there's a shop. Be ahead of your times and take a knitted dress home with you.
The Vitosha Boulevard is Sofia's ritziest avenue, and comes in 32nd worldwide when it comes to the most expensive shopping streets. It's still worth a stroll - after all, you don't need to buy everything you see. That would be quite expensive, indeed, because the brand portfolio of the posh street is no different from the Parisian Champs-Élysées or the Via Montenapoleone in Milan. Versace, Bulgari, D&G, Escada, Max Mara, Van Laak, Ermenegildo Zegna, Moreschi, Marella, Armani, Ferré, Boss, Baldinini and, of course, also the slightly more modest colleagues such as Sisley, Bennetton, Hilfiger, Lacoste, Pepe und Levi's. Once you've had enough of this glamour world, check out the side streets. You will find many nice boutiques with an ample choice.