If you take a walk through the shopping malls in Sofia you may doubt that Bulgaria once had anything to do with communism. Here capitalism reigns, and the Bulgarians who own the necessary capital enjoy every bit of it. The City Centre Sofia at the Arsenalski Boulevard is an impressive mall that extends over six floors. Included in the entertainment programme are bars, restaurants and an imposing IMAX cinema. Fashion lovers can buy French fashion at SInequanon and Turkish glass ware such as vases, drinking glasses and bowls. Highlights are the Nolita Shop, with unique fashion for unique women, and the Ra-Re Store, which not only offers clothes but also history and way of life along with it. Morover, there are Kookai, Energie, Fornarina, Stefanel, Missoni and other international brands. Kenvelo is a kind of Czech H&M and a Mecca for Bulgarian youth.
If you're interested in Bulgarian fashion you might want to take a look in the Daka Style Shop. The focus is on stylish business fashion for women. The quality is good and the selection quite interesting. If you look around for a bit you'll find a few cool pieces that are classy and elegant at the same time. Blouses, suits, but also shirts and dresses, and all sorts of accessories, for example bags and scarves. For the quirky Daka Style offers a special feature: It also produces uniforms, which will certainly draw some attention. The clothes for chambermaids, Spa-employees and receptionists are nice and ideal for daily use. The brand has been around for ten years, and is now so popular that there are three shops.
The Vitosha Boulevard is Sofia's ritziest avenue, and comes in 32nd worldwide when it comes to the most expensive shopping streets. It's still worth a stroll - after all, you don't need to buy everything you see. That would be quite expensive, indeed, because the brand portfolio of the posh street is no different from the Parisian Champs-Élysées or the Via Montenapoleone in Milan. Versace, Bulgari, D&G, Escada, Max Mara, Van Laak, Ermenegildo Zegna, Moreschi, Marella, Armani, Ferré, Boss, Baldinini and, of course, also the slightly more modest colleagues such as Sisley, Bennetton, Hilfiger, Lacoste, Pepe und Levi's. Once you've had enough of this glamour world, check out the side streets. You will find many nice boutiques with an ample choice.