If you take a walk through the shopping malls in Sofia you may doubt that Bulgaria once had anything to do with communism. Here capitalism reigns, and the Bulgarians who own the necessary capital enjoy every bit of it. The City Centre Sofia at the Arsenalski Boulevard is an impressive mall that extends over six floors. Included in the entertainment programme are bars, restaurants and an imposing IMAX cinema. Fashion lovers can buy French fashion at SInequanon and Turkish glass ware such as vases, drinking glasses and bowls. Highlights are the Nolita Shop, with unique fashion for unique women, and the Ra-Re Store, which not only offers clothes but also history and way of life along with it. Morover, there are Kookai, Energie, Fornarina, Stefanel, Missoni and other international brands. Kenvelo is a kind of Czech H&M and a Mecca for Bulgarian youth.
The Vitosha Boulevard is Sofia's ritziest avenue, and comes in 32nd worldwide when it comes to the most expensive shopping streets. It's still worth a stroll - after all, you don't need to buy everything you see. That would be quite expensive, indeed, because the brand portfolio of the posh street is no different from the Parisian Champs-Élysées or the Via Montenapoleone in Milan. Versace, Bulgari, D&G, Escada, Max Mara, Van Laak, Ermenegildo Zegna, Moreschi, Marella, Armani, Ferré, Boss, Baldinini and, of course, also the slightly more modest colleagues such as Sisley, Bennetton, Hilfiger, Lacoste, Pepe und Levi's. Once you've had enough of this glamour world, check out the side streets. You will find many nice boutiques with an ample choice.
Are you sporty or would like to look as if you were? Then go get a new outfit at Dielsport. Everything here is both functional and makes you look good. Thus it's the right place for ski-lovers and those who just want to make a good impression in winter without freezing to death. Cool hats and snowboard jackets, ski trousers, which will remain dry with a wild downhill style and therefore, falls, as well as practical backpacks. Dielsport is working on different slopes: Divine, Alpine, Ultra, Sport and Demon. The hallmark: Top materials and fair prices. And, not surprisingly, Dielsport also designs uniforms for snow-workers of all kinds - from the ski school to the mountain rescue service.