If you take a walk through the shopping malls in Sofia you may doubt that Bulgaria once had anything to do with communism. Here capitalism reigns, and the Bulgarians who own the necessary capital enjoy every bit of it. The City Centre Sofia at the Arsenalski Boulevard is an impressive mall that extends over six floors. Included in the entertainment programme are bars, restaurants and an imposing IMAX cinema. Fashion lovers can buy French fashion at SInequanon and Turkish glass ware such as vases, drinking glasses and bowls. Highlights are the Nolita Shop, with unique fashion for unique women, and the Ra-Re Store, which not only offers clothes but also history and way of life along with it. Morover, there are Kookai, Energie, Fornarina, Stefanel, Missoni and other international brands. Kenvelo is a kind of Czech H&M and a Mecca for Bulgarian youth.
With their 2009/10 collection the designers of Ambitsia propose fashion that is elegant and casual at the same time. And you know what that looks like?. just as it feels: Incredibly casual. The material of choice this time are knitted and woven fabrics. The colours are modest, which makes the patterns come into their own. This fashion has been created less for the catwalk but rather for every day. For the office and the drink afterwards, or stretching out in front of the TV. Well, true, for the latter you would actually be a bit overdressed, even if it would be comfortable enough. Again, the Ambitsia has also jumped on what seems to be the growth engine of the Bulgarian fashion industry: It also designs uniforms for companies.
Souvenir hunters will find their luck in the most varied corners of the city, but in the Maxido Shop everything is at one spot. Icons, bronze statues, paintings and crystal art - a little bit of kitsch doesn't hurt. Aside from that there is a good choice of newspapers, maps and postcards. Much of it is rather quirky, other stuff is charming, some rather helpful. Smell some of the rose oils, try Bulgarian natural cosmetics, admire traditional dolls? Rummage, find and buy. Tip: The shop is located directly inside the Hilton Hotel. If you feel like it you can also take a look into the KULT shop next door. It reminds one a bit of the wild mix of duty-free shops, yet it may harbour one or the other jewel.