A concept store should have a clear concept. The weTAD founders knew from the beginning that they wanted to open a flower shop. Still, you have to put them into something and so they also started to sell vases. And once there is such a nice smell, why not sell a few beautifully scented cosmetics along with it? O.k. And a hairdresser would also go well with the cosmetics. Wearing artistic creations on your head, why not put some on the wall, too? Oh, you look tired, how about an espresso in our café? Or just lay down for a bit on our sofas here, which, by the way, are also for sale. This is how it probably happened, because today the weTAD Concept Store sells just about anything: Flowers, modern art, furniture, coffee and night lotions. And, of course, fashion, preferably from Vivienne Westwood and Alexander Wang. Never seen anything like that? Then it's time to take a look into the weTAD Concept Store, which has everything except for a concept.
Attention: There is nothing to drink at the bar - in the L'Olfattorio Bar you are served neither whiskey nor beer, but scents. This is how it works: Go into the bar and order Eau de Toilette. Then pick the scent that you like most.The perfumes on offer are from small manufacturers, and you can test them for free. When you like a scent, you receive the address in Rome where you can buy that perfume. The innovative business concept works, because it allows small producers to introduce themselves and to compete against the big ones.Aside from perfumes you can also purchase scented candles and all sorts of other olfactory delights. Just don't stay for too long, you might get dizzy from all those scents.
Not all ways lead directly to the goal: the Roman Micaela Calabresi Marconi made a detour and studied law. Only afterwards she was certain: she needs something where she can build and maintain relationships, a job in communication. Armani, Pucci, Zegna and Versace crossed her way, and she eventually opened an own event agency. But that wasn't enough. At the peak of the economic crisis Marconi took over Saddlers Union and together with her brother Paolo she dusted off the forgotten brand that specialises in historic, handmade leather articles. The new address? Via Margutta 11, the street of craftsmen, similar to Montmartre in Paris. Federico Fellini had his residence here - and for Marconi it was the ideal spot for a Saddlers Union boutique. Today only those who know where they want to go will find Saddlers Union. A door plate is missing - it's a cosy, private house with a workshop where favourite pieces can be repaired on the spot if need be. Marconi found her calling.