Attention: There is nothing to drink at the bar - in the L'Olfattorio Bar you are served neither whiskey nor beer, but scents. This is how it works: Go into the bar and order Eau de Toilette. Then pick the scent that you like most.The perfumes on offer are from small manufacturers, and you can test them for free. When you like a scent, you receive the address in Rome where you can buy that perfume. The innovative business concept works, because it allows small producers to introduce themselves and to compete against the big ones.Aside from perfumes you can also purchase scented candles and all sorts of other olfactory delights. Just don't stay for too long, you might get dizzy from all those scents.
A concept store should have a clear concept. The weTAD founders knew from the beginning that they wanted to open a flower shop. Still, you have to put them into something and so they also started to sell vases. And once there is such a nice smell, why not sell a few beautifully scented cosmetics along with it? O.k. And a hairdresser would also go well with the cosmetics. Wearing artistic creations on your head, why not put some on the wall, too? Oh, you look tired, how about an espresso in our café? Or just lay down for a bit on our sofas here, which, by the way, are also for sale. This is how it probably happened, because today the weTAD Concept Store sells just about anything: Flowers, modern art, furniture, coffee and night lotions. And, of course, fashion, preferably from Vivienne Westwood and Alexander Wang. Never seen anything like that? Then it's time to take a look into the weTAD Concept Store, which has everything except for a concept.
Rome is ancient, but the brands of its stylish shops are always the latest. You will find the In stuff in the Nuyorica, which is Latin American for New York. Inside you will find everything that's hot, from Japan to New York. Of course, it's changing by the second, but currently it's Atsuro Tayama, Maria Chen, Balenciaga, Erotokritos, Nina Hohendorf or Girbaud. In the middle there is a surprising collection of classics: Marc Jacobs is the top dog, and Chloe shoes go well with the trendy garments. Some gossip to go: Cameron Diaz is rumoured to have been here! Around the corner there is a separate shop for bags: The Nuyorica Roots in the Via del Pellegrino 15.