No artificial ingredients-no colourings, fragrances or preservatives. However, in Pure Shop there are still fragrances from every corner and shelf, because you find yourself in the biggest organic perfumery in the city. Here, beauty comes at no price to either the environment or animals. Of particular interest is upstairs-there you will find a huge selection of organic make-up products. Amongst others on the shelves, there are beauty products from The Organic Pharmacy, Suki Skincare, Logona, Dr. Hauschka, Weleda, Jane Iredale and Organic Glam.
Viola Sky is the first address in Copnehagen when it comes to underwear. The lingerie here is made in pale, but not boring, colours and vintage elements, meaning both the lady wearing it and her partner will be very happy! This underwear makes the clothes you're wearing over the top seem irrelevant. Other than that, there are some fine accessories and beauty products. Who exactly would have come shopping here? None other than Rita Hayworth!