You've probably found out already: Sprmarkt is not the usual supermarket, although dropping in the fantastic Albert Heijn grocery shop would also be worth a tip. Here, however, we are confronted with a Sprmrkt without vowels and sausage counter that moved into a former grocery shop to attract people with fashion, art and design. Mission fulfilled! Soon Sprmrkt plus and Sprmrkt Sth followed. Both with a top-class selection of labels. The second shop, however, does not only attract with Diesel, Helmut Lang, Monique von Heist, Julius and Unconditional, but also with its unconventional design. The Doepel Strijkers Architects have developed a space installation of long panels of fabric which - wound, torn, tightened, illuminated or arranged with mannequins - boasts the most fantastic architecture.
What sounds comfortable is not really comfortable. The focus here lies on the look. How you manage to walk or dance in these shoes is your problem. Since 1983 men have been spoilt with high-end products by the most acclaimed designers in the world. Sad ladies, however, remained empty-handed (or -footed) when just another impertinent guy came out wearing the hottest boots, trainers, patent-leather shoes, slippers or sandals. Since 2000, with the opening of the shop in the Leidsestraat, the girls' sufferings have come to an end. Now, all the great labels - Gucci, Prada, D&G, Lanvin, Galliano - and smaller labels - Dsquared2, Frankie Morello, Y-3, Cesare Paciotti - make shoe fanatics beaming with joy. The shops are all but uniform - so everyone finds his or her favourite shoes here. The price category, however, is a different story: Be sure your credit card will screech with shock. In the meantime, there are four shops in Amsterdam - and they are all worthwhile visiting: Koningsplein 7, PC Hooftstraat 80, Leidsestraat 10, Cornelis Schuytstraat 9.
To start off with: the Dutch are a fashion loving folk. This is proven - among other things - by the fact that there are seven fashion academies in such a small country. So much young fashion also needs space: Young Designers United takes account for that and as a collective it regularly presents a dozen of young national and international designers in their shop at the Keizersgacht. It's a fashionable win-win-situation: unknown designers can rent some space on the hanging rail. There are only four pieces of each design without fail. The fashion directress of the house, Angelika Groenendijk-Wasylewski, holds the upper hand concerning the choice of designs in order to provide for a selection that is affordable and wearable. For women interested in fashion - Young Designers United presents fashion designs for women - the collective is a rich source of fashion designers who might stand just before their breakthroughs.