Cindy and Frans love Amsterdam's Utrechtsestraat because in the ever-growing shopping street they can go shopping, have lunch and are close to their own store: Centre Neuf. It was opened five years ago, and the reason was Donna Karan. Which part did the American fashion designer play exactly? Well, the two have met twelve years ago in the DKNY store on P.C. Hooftstraat, that is the luxury shopping mile in the Dutch capital. According to Cindy they have become a good team and even better friends. Their similar taste in fashion and their understanding of service have probably contributed to that. They offer Jil Sander, Marc Jacobs and Acne in their 70s store - the pieces are presented in front of a brick wall and ordered according to looks. They have just opened a second store on the same street exclusively selling fashion by the Danish label Wonhundred.
290 Square Meters
Ido, the enigmatic founder of the shop, started in 2001 with 90 inspiring square metres bound to attract creative, hip and talented people. The project was so successful that the shop soon needed a larger location and also a new name. The name 290 Square Meters serves as a good source of inspiration because it is much more than a shop. It is the venue of events, fashion shows, readings and similar events. But that doesn't mean that it doesn't offer great shopping opportunities. You'll find shoes, clothes, books, magazines, music, art - and all of it arty and exceptional. The labels include our Nordic favourites Wood Wood and Henrik Vibskov as well as Holland Esquire, Fifth Avenue Shoe Repair, Minimarket and Surface To Air.
Jonett van Buyten and Cora Albers enjoy being talked to personally when entering a store. Jonett has made her own experiences with that while being a sales woman herself. She used these experiences with her partner Cora and applied them in their own concept store Maison NL in Amsterdam. Maison NL is a store for women by women offering clothes, shoes, jewellery, purses, living accessories, fragrances, vintage pieces and small pieces of furniture. You can also find garments for men and children but the customers are rather wives and mothers anyway. These are the ones who are known to be best and most persistent at shopping after all. That's also why the owners have precautionarily deposited some coffee cups in the store for a little small talk break in between - a smart idea! And afterwards the shopping spree can continue: through South Africa, India and Armenia. These are the countries where a majority of the goods that Cora and Jonett sell in their store come from. Some of these articles can only be purchased within Amsterdam at Maison NL, for other products that applies to the whole country.