With their 2009/10 collection the designers of Ambitsia propose fashion that is elegant and casual at the same time. And you know what that looks like?. just as it feels: Incredibly casual. The material of choice this time are knitted and woven fabrics. The colours are modest, which makes the patterns come into their own. This fashion has been created less for the catwalk but rather for every day. For the office and the drink afterwards, or stretching out in front of the TV. Well, true, for the latter you would actually be a bit overdressed, even if it would be comfortable enough. Again, the Ambitsia has also jumped on what seems to be the growth engine of the Bulgarian fashion industry: It also designs uniforms for companies.
The Vitosha Boulevard is Sofia's ritziest avenue, and comes in 32nd worldwide when it comes to the most expensive shopping streets. It's still worth a stroll - after all, you don't need to buy everything you see. That would be quite expensive, indeed, because the brand portfolio of the posh street is no different from the Parisian Champs-Élysées or the Via Montenapoleone in Milan. Versace, Bulgari, D&G, Escada, Max Mara, Van Laak, Ermenegildo Zegna, Moreschi, Marella, Armani, Ferré, Boss, Baldinini and, of course, also the slightly more modest colleagues such as Sisley, Bennetton, Hilfiger, Lacoste, Pepe und Levi's. Once you've had enough of this glamour world, check out the side streets. You will find many nice boutiques with an ample choice.