The Vitosha Boulevard is Sofia's ritziest avenue, and comes in 32nd worldwide when it comes to the most expensive shopping streets. It's still worth a stroll - after all, you don't need to buy everything you see. That would be quite expensive, indeed, because the brand portfolio of the posh street is no different from the Parisian Champs-Élysées or the Via Montenapoleone in Milan. Versace, Bulgari, D&G, Escada, Max Mara, Van Laak, Ermenegildo Zegna, Moreschi, Marella, Armani, Ferré, Boss, Baldinini and, of course, also the slightly more modest colleagues such as Sisley, Bennetton, Hilfiger, Lacoste, Pepe und Levi's. Once you've had enough of this glamour world, check out the side streets. You will find many nice boutiques with an ample choice.
Mushrooms don't spring up like these small, lively shops à la Muhomorka. This one is the oldest of its kind, selling clothes and accessories from all over the world since 1999. The focus is on items from India, Vietnam, Indonesia and Thailand. The clothes are made for colourful peacocks, but even some grey mice or friends of a more classic style could need one or the other colour speck in the form of a multi-coloured hat, a scarf, a bag or a piece of jewellery. The accessories that are sold in the shop are perfect souvenirs and gifts: Lamps, lights, candles, water pipe kits, rattles, drums and flutes. According to their own declaration, the shop-owners sell anti fashion here. True, their stuff doesn't have to do much with fashion; more so with a taste of the big wide world. Whatever: It's fun to rummage.