Ido, the enigmatic founder of the shop, started in 2001 with 90 inspiring square metres bound to attract creative, hip and talented people. The project was so successful that the shop soon needed a larger location and also a new name. The name 290 Square Meters serves as a good source of inspiration because it is much more than a shop. It is the venue of events, fashion shows, readings and similar events. But that doesn't mean that it doesn't offer great shopping opportunities. You'll find shoes, clothes, books, magazines, music, art - and all of it arty and exceptional. The labels include our Nordic favourites Wood Wood and Henrik Vibskov as well as Holland Esquire, Fifth Avenue Shoe Repair, Minimarket and Surface To Air.
You must not miss out on passing by Daryl van Wouw's. Not when you are interested in the Dutch fashion world, where Mr. Wouw is a big player. His success formula is blending street wear with high fashion. And, voilà, the result is wearable (and affordable), namely fashion with that certain something: a touch of urbanity and a dash of big-city style. Girls should rather focus on the dresses which are just as stylish as comfortable, with tight skirts and sophisticated wide tops. But men will also find something, a shirt with the famous headset print, for instance. And the real cool kids have their own small collection at hand: mini hoodies and shirts. But be careful with your clothes as Daryl is watching you! The not so humble designer has reserved some wall panels for his face, in between windmills and flowers watching clients with his direct gaze from the wall.