Lufthansa

Transportul de pasageri este principala activitate pentru Lufthansa Group. Acest segment include compania aeriana Lufthansa (inclusiv Lufthansa Regional si Lufthansa Italia), Austrian Airlines, British Midland (bmi), SWISS si Germanwings, ca si actiuni detinute la Brussels Airlines, JetBlue si SunExpress.

Obiectivul acestei activitati este acela de a intari pozitia Lufthansa de principal transportator premium european. Lufthansa deserveste toate rutele majore din, inspre si de la un capat la altul al Europei. Pentru a isi indeplini obiectivul Lufthansa si-a construit strategia pe trei directii.
In primul rand Lufthansa isi extinde reteaua de curse scurte si lungi pe termen mediu prin crestere sustinuta de fortele proprii. Pentru a asigura controlul costurilor aceasta expansiune se face in principal prin intermediul centrelor din Frankfurt, Munich, Zurich, Viena si Brussels. Impreuna, Lufthansa, SWISS, AUA, bmi si Brussels Airlines opereaza o mare variatate de curse ce deservesc 274 de destinatii in 104 tari de pe patru continente. 
In al doilea rand, Lufthansa isi extinde cooperarea cu partenerii sai. In principal, Star Alliance are un rol important in deschiderea de noi piete. Cele 26 de cmpanii aeriene membre ofera in prezent curse pentru 1077 de destinatii in 175 de tari. Star Alliance continua sa isi intareasca pozitia la nivel global cu acceptarea in viitor a TAM, Aegean si Air India. Pe langa asta, companiile din Lufthansa Group ofera o gama de servicii in alte piete pe baza de acorduri regionale.
A treia directie strategica: Lufthansa participa activ in procesul actual de consolidare a companiilor aeriene din Europa prin achizitionarea de actiuni ale Brussels Airline, de exemplu, sau prin preluarea altor companii - cea mai recenta fiind Austrian Airlines - oriunde acest lucru aste de importanta economica si strategica. In consecinta Lufthansa Group s-a transformat intr-un sistem cu multiple centre si o multitudine de companii aeriene.

Flight Planner

Passenger transportation is the core business of the Lufthansa Group. This business segment includes Lufthansa passenger airlines (incl. Lufthansa Regional and Lufthansa Italia), Austrian Airlines, British Midland (bmi), SWISS and Germanwings as well as the equity stakes in Brussels Airlines, JetBlue and SunExpress.

The objective in this business segment is to strengthen Lufthansa’s position as a leading European premium carrier offering services in a global network. Lufthansa serves all major traffic flows into, out of and across Europe. To realize its goal, Lufthansa rests its growth strategy on three pillars.

For one, Lufthansa is expanding its short and long-haul network in the medium term through organic growth. In the interest of cost efficiency, that expansion is achieved primarily through the hubs in Frankfurt, Munich, Zurich, Vienna and Brussels. Together, Lufthansa, SWISS, Austrian Airlines, bmi und Brussels Airlines operate a wide variety of flights in serving 274 destinations in 104 countries on four continents.

For another, Lufthansa is expanding cooperation with partners. Star Alliance, above all, is playing a major role in opening up new markets. The 26 member airlines in the airline grouping currently serve a total of 1077 destinations in 175 countries. Star Alliance will further strengthen its position, worldwide, with the forthcoming admission of TAM, Aegean and Air India. Airlines in the Lufthansa airline group operate additionally with an array of services in other markets on the basis of bilateral (e.g. regional) partnerships.

Thirdly, Lufthansa actively participates in the ongoing consolidation of the airline business in Europe by acquiring stakes in Brussels Airlines, for example, or taking over other carriers – latterly Austrian Airlines – wherever that makes economic and strategic sense. The Group is accordingly evolving into a multi-hub-/multi-brand-airline system.